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Field Marketing Manager

Posted 2024-10-16

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💎 Seniority level: Manager, 8+ years

📍 Location: United States

💸 Salary: $122,000 - $238,000 per year

🔍 Industry: Design and Collaboration Tools

🏢 Company: Figma

⏳ Experience: 8+ years

🪄 Skills: Project ManagementData AnalysisStrategyData analysis

Requirements:
  • 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
  • Managed large-scale conferences and in-person or virtual events from conception to execution, including budgeting, logistics, and vendor relationships.
  • Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
  • Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
  • Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
  • Creative event design skills that translate brand and vision into engaging event experiences.
  • Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
Responsibilities:
  • Own third-party sponsorships and co-branded partner events, negotiating key partnerships and driving strategic value for Figma.
  • Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
  • Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach, and detailed execution.
  • Develop event metrics and analyze performance, supervising return on investment, pipeline contribution, and attendee engagement to continually optimize event strategies.
  • Innovate on event formats and experiences that show Figma’s brand, providing creative and engaging touchpoints for our audiences.
  • Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma’s presence at key events.
  • Maintain a data-driven approach to events, ensuring every experience is optimized for measurable business outcomes.
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