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Performance Marketing Manager

Posted 29 days agoViewed

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💎 Seniority level: Manager, 3-5 years

📍 Location: United States, EST, NOT STATED

💸 Salary: 100000.0 - 125000.0 USD per year

🔍 Industry: E-commerce

🏢 Company: FSAStore.com

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisGoogle AnalyticsMicrosoft ExcelA/B testing

Requirements:
  • 3-5 years of experience in performance marketing, preferably in e-commerce and/or retail.
  • Hands-on channel management experience on Meta and Google Ads.
  • Experience with data analytics tools like Google Analytics and media measurement platforms.
  • Strong analytical and creative problem-solving skills.
  • Ability to define and execute A/B tests and communicate results.
  • Demonstrated results in optimizing for revenue and traffic growth.
  • Familiarity with project management tools and building best practices.
  • Exceptional storytelling and communication skills.
  • Proficiency in Microsoft Excel and Google Sheets.
Responsibilities:
  • Be the primary liaison between the performance marketing agency and internal teams.
  • Manage and optimize paid campaigns across channels such as Meta Ads, Google Ads, Display, Affiliate, and CTV.
  • Support the launch and execution of new test channels.
  • Strategize and analyze performance to drive scalable growth and meet ROAS targets.
  • Lead budget tracking and performance goals to achieve business results.
  • Create reporting and monitor key performance metrics including spend, revenue, ROAS, and budgets.
  • Maintain a robust A/B testing schedule and communicate results to leadership.
  • Leverage customer segmentation to enhance media performance.
  • Collaborate with creative and e-commerce teams to develop effective ads.
  • Drive operational excellence across performance marketing channels.
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