Market Manager

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 4+ years of marketing experience, preferably in customer-focused roles.
• 4+ years of experience in program management and leadership.
• Advanced understanding of marketing concepts, theories, and practices.
• Proven ability to manage multiple projects and plan strategically.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Skill in effectively using various communication mediums for targeted audiences.
• Ability to travel occasionally.

Responsibilities:

• Initiate, develop, lead, and manage marketing strategies, initiatives, and programs in support of company objectives.
• Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers).
• Measure results of marketing plans, including return on investment.
• Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research.
• Develop and manage marketing and advertising campaigns in collaboration with creative teams and external agencies.
• Collaborate with communications managers to ensure effective positioning and promotion.
• Partner with business areas to execute programs and gain field adoption.
• Serve as a central resource for brand-related information and coordinate brand-building programs.
• Establish short- and long-term goals and competitive strategies for market segments.
• Develop programs to maximize distribution channels, increase business opportunities, and enhance retention.
• Identify trends and opportunities in the marketplace to maintain competitiveness.
• Set direction for project teams and influence stakeholders to meet segment needs.
• Establish goals and targets for program success in the market segment.