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Senior Marketing Manager

Posted 14 days agoViewed

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💎 Seniority level: Senior, 3-5 years

📍 Location: United States

🔍 Industry: Clean energy and home improvement

🏢 Company: Tetra👥 501-1000Food ProcessingManufacturing

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Project ManagementSQLData AnalysisTableau

Requirements:
  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
  • 3-5 years of experience in direct mail marketing or customer data analysis.
  • Proven track record of managing successful direct mail campaigns.
  • Strong analytical skills to interpret complex datasets.
  • Proficiency in Microsoft Excel, Tableau, Looker, Power BI, or similar tools.
  • Familiarity with marketing automation and CRM systems, e.g., Salesforce.
  • Excellent project management skills for handling multiple campaigns.
  • Knowledge of direct mail production processes and postal regulations.
  • Strong communication skills for collaboration and reporting.
Responsibilities:
  • Plan, execute, and optimize direct mail campaigns aligned with business objectives.
  • Coordinate with creative teams, printers, data vendors, and mailing houses.
  • Develop segmentation strategies for targeted messaging.
  • Monitor campaign performance metrics and provide improvement recommendations.
  • Manage budgets, timelines, and vendor relationships.
  • Analyze customer behavior and segmentation data for insights.
  • Create predictive models for forecasting outcomes and customer value.
  • Collaborate on maintaining an organized customer database.
  • Leverage tools for creating performance dashboards and reports.
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