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Senior Marketing Manager

Posted 2024-11-16

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💎 Seniority level: Senior, 5+ years of Demand Generation experience, 5+ years of Performance Marketing experience

📍 Location: United States

🔍 Industry: Map-based SaaS for internet infrastructure

🏢 Company: VETRO FiberMap

⏳ Experience: 5+ years of Demand Generation experience, 5+ years of Performance Marketing experience

🪄 Skills: Project ManagementStrategyContent creationAnalytical SkillsCollaborationSEO

Requirements:
  • Proven experience in B2B marketing, focusing on demand generation and brand positioning.
  • 5+ years of Demand Generation experience.
  • 5+ years of Performance Marketing experience.
  • Strong analytical skills for developing high-quality lead strategies.
  • Experience in managing social media channels.
  • Strong project management skills.
  • CRM and email marketing experience, preferably with HubSpot.
  • Expertise in digital marketing tools like SEO, PPC, and social media ads.
Responsibilities:
  • Omnichannel campaign management including podcasts, SMM, email, and PPC.
  • Ensure targeted MQLs for the sales team and track marketing pipeline.
  • Collaborate with sales for effective lead management.
  • Manage VETRO's social media presence and develop a content calendar.
  • Improve SEO rankings and organic traffic.
  • Plan webinars and track campaign performance metrics.
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