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Senior Marketing Manager

Posted 2024-11-13

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

🔍 Industry: Real estate, lending, fintech

🏢 Company: Groundfloor

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipBusiness DevelopmentGoogle AnalyticsStrategyBusiness developmentContent creationCommunication SkillsCollaborationSEO

Requirements:
  • 5+ years of experience in brand management, content creation, and digital marketing.
  • Proven ability to create compelling content across platforms such as blogs, social media, and email marketing.
  • Experience in relationship management with brokers and partners.
  • Strong knowledge of digital marketing tools including HubSpot, Hootsuite, Canva, and Google Ads.
  • Experience with SEO and analytics using tools like Google Analytics and social media insights.
  • Experience planning and executing virtual and in-person marketing events.
  • Excellent communication skills and ability to resonate with different customer segments.
  • Proven leadership in managing projects and teams effectively.
  • Familiarity with paid media strategies and influencer marketing techniques.
Responsibilities:
  • Lead the charge in creating and executing content strategies for lead generation and borrower engagement across multiple channels including website, social media, and email.
  • Develop engaging content that resonates with real estate entrepreneurs, including blogs, case studies, landing pages, videos, and podcasts.
  • Collaborate with sales, business development, and cross-functional teams to ensure marketing aligns with company goals.
  • Build relationships with brokers and partners to enhance engagement and loyalty through tailored marketing support.
  • Manage social media strategies, monitor engagement metrics, and optimize for maximum reach.
  • Plan and execute virtual and in-person events to increase visibility and connect with potential borrowers and partners.
  • Analyze performance metrics and adjust campaigns to improve overall marketing impact.
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