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Field Marketing Specialist

Posted 2024-11-09

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💎 Seniority level: Junior, 1-3 years

📍 Location: United States

🔍 Industry: B2B Marketing

🏢 Company: Calabrio

⏳ Experience: 1-3 years

Requirements:
  • 1-3 years of experience in regional, field, or event marketing within a B2B environment.
  • Strong project management, time management, and organizational skills with attention to detail.
  • Hands-on project management experience leveraging tools such as Jira, Monday.com, Asana, or Wrike.
  • Experience with marketing/CRM automation platforms like Marketo, HubSpot, Eloqua, Salesforce, or 6Sense.
Responsibilities:
  • Provide technical execution of regional marketing plans that align with North American pipeline goals, including physical and virtual events.
  • Manage event logistics such as pre- and post-event communications, promotions, and on-site staffing.
  • Develop best practices for email marketing, landing pages, and content syndication.
  • Lead Salesforce campaign tracking and ensure accurate lead handoff to Sales.
  • Report on regional marketing tactics and identify optimization opportunities.
  • Collaborate with Sales for effective follow-up and tracking of marketing activities.
  • Create nurturing campaigns to qualify leads and increase funnel velocity.
  • Negotiate vendor contracts and manage budgets for marketing programs.
  • Develop targeted email campaigns to engage key segments.
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