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Senior Digital Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Senior

📍 Location: USA

💸 Salary: 121600 - 143100 USD per year

🔍 Industry: Cybersecurity & email security

🏢 Company: Abnormal Security👥 501-1000💰 $250,000,000 Series D 6 months agoArtificial Intelligence (AI)EmailInformation TechnologyCyber SecurityNetwork Security

🪄 Skills: Google AnalyticsStrategyCommunication Skills

Requirements:
  • Experience with developing and executing SEM strategy, including keyword research.
  • Experience managing performance-driven teams or agencies, internal or external.
  • Proficiency with Google Analytics, Google AdWords, LinkedIn, and 6Sense.
  • Ability to analyze data, uncover insights, and optimize campaigns.
  • Self-starter with strong problem-solving skills and ability to meet tight deadlines.
  • Attention to detail and capability to manage multiple projects.
  • Strong communication skills for cross-functional collaboration.
Responsibilities:
  • Manage paid media campaigns globally to drive direct and influenced pipeline growth.
  • Develop paid media program plans to scale and align with business goals.
  • Own the full buyer journey from research to follow-up messaging.
  • Analyze digital marketing programs, track KPIs, and recommend enhancements.
  • Maintain consistent brand messaging across all paid channels.
  • Research optimal keywords and topics to align with business goals.
  • Manage external agencies for campaign execution and optimization.
  • Identify and target suitable job titles and personas for engagement.
  • Report summary metrics weekly, monthly, and quarterly.
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