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EMEA Marketing Manager

Posted 2024-10-14

View full description

📍 Location: Europe

🔍 Industry: Enterprise IT, SaaS

🏢 Company: Canonical👥 1001-5000💰 $12.8m Crowdfunding on 2013-08-22Internet of ThingsOpen SourceCloud ComputingLinuxSoftware

🗣️ Languages: English

🪄 Skills: Project ManagementData AnalysisProduct ManagementGoogle AnalyticsJiraData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality
Responsibilities:
  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy
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