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EMEA Marketing Manager

Posted 2024-08-29

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💎 Seniority level: Experience in B2B marketing for enterprise IT products, SaaS experience

📍 Location: Europe

🔍 Industry: Technology, Open Source, IT

🏢 Company: Canonical👥 1001-5000💰 $12.8m Crowdfunding on 2013-08-22Internet of ThingsOpen SourceCloud ComputingLinuxSoftware

🗣️ Languages: English

⏳ Experience: Experience in B2B marketing for enterprise IT products, SaaS experience

🪄 Skills: LeadershipBusiness DevelopmentData AnalysisProject CoordinationGoogle AnalyticsCross-functional Team LeadershipBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelC (Programming language)

Requirements:
  • Experience in B2B marketing for enterprise IT products, specifically SaaS.
  • Experience working in the EMEA market.
  • Excellent academic results with a Bachelor’s or equivalent in Business, Marketing, or STEM.
  • Excellent verbal, written, and presentation skills in English.
  • Hands-on mindset with the ability to test and scale marketing assumptions.
  • Growth mindset with enthusiasm for challenges and a 'can do' attitude.
  • Objectivity and openness to others' views while fostering a positive team spirit.
  • Ability to prioritize and meet deadlines without sacrificing quality.
Responsibilities:
  • Develop and execute go-to-market strategy for specific industries in the EMEA region.
  • Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly.
  • Build organic and paid campaigns from scratch, including messaging and visual assets.
  • Own webinars and regional offline events from planning to execution.
  • Work with the CRM Team for audience engagement and communication.
  • Manage regional budget planning and execution, constantly monitoring and adjusting.
  • Collaborate with regional Sales teams to integrate insights into marketing strategies.
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