- Run B2B marketing for Trialfacts
- Manage content, email, case studies, freelancers, and analytics
- Work with the CEO to build the marketing function across two segments and all channels
- Conduct case study interviews with US and Australian academic researchers
- Manage the outreach pipeline (scoring, scheduling, follow-ups)
- Write outreach emails to secure researcher participation for case studies
- Turn raw proof into published case studies and content that drive business results
- Run content marketing, email campaigns, newsletters, social media, lead magnets
- Collaborate with the sales team on outbound initiatives
- Manage freelancers and agency partners across content, design, and paid advertising (Google Ads, LinkedIn Ads)
- Work closely with the in-house tech and analytics team to build, track, and measure performance
- Track performance, interpret data, and report clearly on what's working and what isn't
- Improve workflows, build documentation, and set up systems for scalable marketing execution
- Use AI tools for content production, design, analysis, and automation
- Lead the weekly marketing meeting, set clear measurables, and hold people accountable
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