- Own the day-to-day execution of the outbound sales channel, including prospect research, messaging, sequence management, and meeting generation.
- Build a qualified sales pipeline and generate new business opportunities for the account management team.
- Research potential contacts by analyzing published work or corporate pipelines to craft highly personalized, relevant outreach.
- Manage incoming replies and guide conversations toward booked intro calls.
- Run A/B split tests on campaigns to improve reply and meeting booking rates.
- Collaborate with the development team to refine lead lists, data quality, and outbound systems.
- Utilize AI tools to enhance research, personalization, and productivity.