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Posted 3 months agoViewed

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💎 Seniority level: Senior, 3–5 years

📍 Location: Philippines

🔍 Industry: Healthcare and pharmaceutical research

🏢 Company: Trialfacts

⏳ Experience: 3–5 years

🪄 Skills: Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsTime ManagementWritten communicationDigital Marketing

Requirements:
  • 3–5 years of experience managing paid advertising campaigns, ideally across multiple platforms (e.g., Google Ads, LinkedIn Ads), with a primary focus on expertise in Meta advertising.
  • Strong understanding of middle-of-funnel strategies, including landing page and form optimization.
  • Passion for making a meaningful impact related to advancing health research and promoting 'Good Health For All'.
  • Proven track record of achieving campaign goals and exceeding KPIs.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent written and communication skills.
  • Ability to work independently and collaboratively within a team.
  • Experience in the healthcare or pharmaceutical industry is a plus.
Responsibilities:
  • Develop and implement effective paid advertising campaigns across various platforms to reach target audiences for different clinical trials.
  • Conduct thorough keyword research and audience segmentation to optimize ad targeting and performance.
  • Monitor campaign performance closely and make data-driven adjustments to improve ROI.
  • Track and analyze campaign metrics to identify trends and opportunities for optimization.
  • Stay up-to-date with the latest industry trends and best practices in paid advertising.
  • Collaborate with cross-functional teams to ensure alignment with overall campaign goals.
  • Optimize middle-of-funnel strategies, including landing page and form optimization, to maximize campaign effectiveness and drive conversions.
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