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Marketing Data Analyst

Posted 2024-09-20

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📍 Location: California, United States

💸 Salary: 70000 - 115000 USD per year

🔍 Industry: Insurance

🏢 Company: SmartFinancial

🗣️ Languages: English

🪄 Skills: Organizational skills

Requirements:
  • Highly analytical with the ability to structure data and analytics to uncover critical insights and take action.
  • Deep hands-on experience across various marketing channels driving leads.
  • Demonstrated success launching, analyzing, and optimizing at-scale and profitable lead generation campaigns.
  • Currently analyzing and managing at-scale financial services lead generation campaigns.
  • Excellent communication and organizational skills.
Responsibilities:
  • Develop, manage, analyze, and optimize marketing campaigns with a focus on achieving CPA goals.
  • Structure and analyze data to make informed optimizations across campaigns.
  • Uncover insights into campaign scale and profit drivers.
  • Analyze reporting and partner insights to recommend strategic improvements.
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