Product and Marketing Data Analyst

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Requirements:

• At least 2 years of experience in product and marketing analytics, ideally in a fast-paced, tech-driven environment or venture-backed company.
• Proficiency in SQL, with a demonstrated ability to build and interpret visualizations that lead to actionable insights.
• Experience with analytics platforms like Google Analytics, HubSpot Analytics, Heap Analytics, Amplitude, Pendo, Mixpanel, or similar tools.
• A self-driven, analytical mindset, with the ability to synthesize complex data and translate it into clear recommendations.
• Strong business analysis skills with a focus on using data to influence both product and marketing strategies.
• Excellent communication skills, with experience presenting data insights to both technical and non-technical stakeholders.
• The ability to work independently, handle multiple projects, and take initiative in a fast-paced environment.

Responsibilities:

• Use SQL to create custom queries and visualizations, helping the product and engineering teams gain insights into user behavior and product performance.
• Leverage product analytics tools like Amplitude, Pendo, Heap, or Mixpanel to track and interpret user interactions within our platform, identifying trends and opportunities for product improvement.
• Work closely with the product management team to analyze user flows, feature adoption, and customer retention, translating data into recommendations for enhancing the product experience.
• Perform A/B testing analysis to evaluate the impact of product experiments, driving self-initiated decisions based on data insights.
• Analyze campaign performance across various channels (e.g., email, paid media, content, and social) to optimize strategies for lead generation, conversion, and user engagement.
• Build dashboards and visualizations using platforms such as Google Analytics, HubSpot Analytics, or similar tools to track key marketing KPIs (e.g., CAC, LTV, conversion rates).
• Collaborate with the growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements.
• Set up and monitor tracking for digital marketing efforts, ensuring accurate attribution and performance analysis.
• Partner with stakeholders across product, marketing, and engineering to ensure alignment on key metrics, goals, and data-driven insights.
• Present findings and actionable recommendations to team members and leadership, enabling data-driven decision-making across the organization.