Apply📍 United States
🧭 Full-Time
💸 195750.0 - 217000.0 USD per year
🔍 Blockchain, Decentralized Finance (DeFi), Fintech
🏢 Company: Uniswap Labs
- 5+ years of experience in data science or advanced analytics, with a focus on B2C industries, preferably in tech, blockchain, or fintech.
- Proven expertise in segmentation, predictive modeling, and retention strategies within digital marketing channels in the context of DeFi and blockchain.
- In-depth experience with Media Mix Modeling (MMM), data-driven attribution, customer lifetime value (LTV) prediction, and recommendation systems.
- Proficiency in using statistical modeling tools and languages like Python, R, SQL, and data visualization platforms such as Tableau or Power BI.
- Experience in building and maintaining reporting systems that communicate marketing channel performance.
- Familiarity with AI-powered tools and their integration into marketing strategies.
- Strong analytical and problem-solving skills to provide clear, actionable recommendations.
- Partner with stakeholders to frame business challenges and develop data models for acquisition and retention strategies.
- Design and implement predictive models and marketing frameworks, analyzing customer cohorts for KPIs such as LTV, CAC, and churn.
- Guide marketing strategies and budget allocation across digital channels emphasizing performance in DeFi.
- Build and maintain reporting tools to monitor marketing campaign performance including attribution and media mix models.
- Integrate advanced techniques like Media Mix Modeling (MMM) into marketing analytics.
- Enhance marketing efforts using third-party data and AI-powered prediction engines.
- Measure and analyze impact of brand campaigns against long-term company goals.
PythonSQLData AnalysisData MiningData visualization
Posted 21 days ago
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