Staff Data Scientist - Marketing Research & Data, remote across ANZ

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Requirements:

• Strong communication and data-driven storytelling skills.
• Deep knowledge of marketing measurement including attribution, MMM, and incrementality testing.
• Ability to shift between overarching goals and detailed execution.
• Proven record in solving ambiguous problems and uncovering hidden opportunities.
• Autonomous project ownership from discovery to communication.
• Competency in SQL and building data pipelines; Snowflake and dBT experience is a plus.
• Data wrangling and analysis skills using Python or R.
• Experience working with international teams and understanding of cultural nuances.
• Thrives in a fast-paced environment with a track record of high-impact project delivery.

Responsibilities:

• Developing innovative marketing measurement frameworks, including attribution methodologies.
• Implementing marketing mix modelling (MMM) and incrementality testing.
• Collaborating with senior leadership to translate modelling outputs into actionable insights.
• Coordinating with collaborators to shape analysis and recommendations.
• Serving as a thought leader and mentor in Marketing Measurement.