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Paid Media Manager

Posted 17 days agoViewed

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💎 Seniority level: Manager, 4+ years

📍 Location: Boston, MA; Vancouver, BC; Toronto, ON; Chicago, IL; Vancouver, WA

💸 Salary: 85000.0 - 100000.0 USD per year

🔍 Industry: Social media and influencer marketing

🏢 Company: Later👥 1-10Consumer ElectronicsiOSAppsSoftware

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisGoogle AnalyticsReportingDigital MarketingA/B testing

Requirements:
  • 4+ years of experience executing, managing, and reporting on influencer advertising campaigns directly within Meta, TikTok, and YouTube.
  • Experience activating paid influencer campaigns on Snap preferred but not required.
  • Strong project management skills and the ability to manage and track time effectively.
  • Detail-oriented with strong analytical skills to interpret data.
  • Knowledge of the creator industry and emerging trends.
  • Previous customer success experience preferred.
Responsibilities:
  • Take full ownership of all ad campaign execution and trafficking across Meta, TikTok, and YouTube.
  • Efficiently manage and optimize all active ad campaigns to maximize budget and surpass campaign goals.
  • Keep a regular pulse on campaign performance with weekly reports delivered internally and externally.
  • Collaborate with internal teams to bifurcate paid and organic performance and deliver holistic performance insights.
  • Nurture trust and collaboration to generate successful influencer campaigns.
  • Stay updated with the latest industry trends and expand paid execution tactics.
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