Senior Paid Media Manager

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Requirements:

• 5+ years of digital campaign creation and management experience.
• Proficiency in Google Ads, Microsoft Ads, Excel, PowerPoint, Google Analytics, and YouTube.
• Familiarity with DV360, SA360, CM360, and paid social platforms preferred.
• Experience with display, video, and social media is a plus.
• Comfortable using Excel with formulas and functions.
• Experience in healthcare or higher education industries is ideal.

Responsibilities:

• Build, manage, and optimize paid media campaigns.
• Lead paid media strategy and delegate tasks to team members.
• Analyze data and design strategies for effective client marketing.
• Create and present campaign performance reports with recommendations.
• Collaborate with strategy teams on scopes and spending recommendations.
• Conduct A/B testing and optimization strategies to improve performance.
• Evaluate campaign performance against KPIs.
• Manage paid media budgets and communicate updates to specialists.
• Mentor specialists in campaign setup and quality assurance.
• Assist in new business efforts and educational initiatives.