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Marketing Operations Specialist

Posted 16 days agoViewed

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💎 Seniority level: Junior, 2-3 Years of experience

📍 Location: LATAM / Europe

🔍 Industry: Hospitality industry

🏢 Company: Cloudbeds👥 501-1000💰 $150,000,000 Series D about 3 years agoHospitalitySaaSEnterprise SoftwareHotelSoftware

🗣️ Languages: 30+ languages

⏳ Experience: 2-3 Years of experience

🪄 Skills: Salesforce

Requirements:
  • 2+ years experience managing MAP (Marketing Automation Tools) like Account Engagement (aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks.
  • 2+ years of Salesforce experience. Salesforce Admin or Pardot Consultant certification is a plus.
  • Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified.
  • Ninja-like efficiency in Excel/Spreadsheet.
  • Experience with Tableau CRM Analytics is preferred but not mandatory.
  • Deep understanding of digital user behaviors and interactions with website and other components of marketing funnels (MAP, CRM).
  • Experience in data hygiene and merging and deduplication strategy in MAP and CRM.
  • Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives, and meet deadlines based on project requirements.
  • Medium experience with analyzing marketing data.
  • Exceptional oral and written communication skills (both instructional and informational business writing).
  • A great team player.
Responsibilities:
  • Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
  • Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
  • Coordinate and support integrations with third-party apps, plugins, and tools.
  • Assist in identifying and resolving data anomalies and errors; maintain a high level of data integrity.
  • Support the team in daily troubleshooting, bug fixing, and end-user support.
  • Provide system administration support, especially related to user permissions, custom objects, and workflows.
  • Create and maintain documentation on processes, policies, application configuration, and help-related materials.
  • Work closely with other teams to capture and identify business requirements for CRM implementation.
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