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Account Based Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: Denver, Oakland, United States

💸 Salary: 100853.0 - 121024.0 USD per year

🔍 Industry: Data access and analytics

⏳ Experience: 3+ years

🪄 Skills: Business DevelopmentData AnalysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMultitasking

Requirements:
  • 3+ years of experience in B2B marketing, preferably with a strong focus on ABM.
  • Proven track record of developing and executing successful ABM campaigns that drive pipeline and revenue.
  • In-depth knowledge of the ABM methodology and best practices.
  • Strong understanding of buyer personas and account-based orchestration.
  • Excellent communication and collaboration skills.
  • Experience with ABM platforms such as Demandbase and Rollworks.
  • Ability to manage multiple projects simultaneously.
  • Data-driven approach for translating insights into actionable marketing strategies.
Responsibilities:
  • Partner with sales to prioritize high-value enterprise target accounts.
  • Develop account plans outlining key decision-makers and specific business challenges.
  • Craft multi-channel ABM campaigns engaging target accounts through all buyer's journey stages.
  • Collaborate with marketing operations for personalized outreach using automation tools.
  • Manage personalized high-quality content and create custom microsites for target accounts.
  • Create targeted ABM campaigns to build awareness and increase engagement.
  • Collaborate on events for deeper relationships with key decision-makers.
  • Analyze campaign performance and recommend optimizations.
  • Measure and report on ABM program ROI related to pipeline and revenue growth.
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