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Account Based Marketing Manager

Posted 2 months agoViewed

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💎 Seniority level: Manager, 7+ years

📍 Location: United States

💸 Salary: 142000 - 177000 USD per year

🔍 Industry: Technology

🏢 Company: Tailscale👥 51-100💰 $100,480,659 Series B over 2 years agoInfrastructureInformation TechnologyCyber SecurityNetwork Security

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisSalesforceStrategy

Requirements:
  • 7+ years of experience in a B2B marketing role at a technology startup, with at least 5 years focused on ABM.
  • Experience with 1:1, 1:few, and 1:many ABM motions, including analysis, targeting, and optimization.
  • Proficient with sales and marketing tech such as Salesforce, HubSpot, Clearbit, Clay, and Mutiny.
  • Ability to work across organizational boundaries and influence strategy.
  • Hands-on experimentation mindset to validate marketing theories.
Responsibilities:
  • Create the first account-based marketing strategy to drive new business and expand existing revenue.
  • Partner with Sales, CX, and Marketing for tailored account engagement.
  • Manage account selection, engagement, and measurement.
  • Execute quarterly ABM plans, managing budget and projecting results.
  • Analyze market trends and competitor strategies to optimize ABM efforts.
  • Be an expert in ABM tools for maximum effectiveness.
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