Account Based Marketing Manager

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Requirements:

• 7+ years of experience in a B2B marketing role at a technology startup, with at least 5 years focused on ABM.
• Experience with 1:1, 1:few, and 1:many ABM motions, including analysis, targeting, and optimization.
• Proficient with sales and marketing tech such as Salesforce, HubSpot, Clearbit, Clay, and Mutiny.
• Ability to work across organizational boundaries and influence strategy.
• Hands-on experimentation mindset to validate marketing theories.

Responsibilities:

• Create the first account-based marketing strategy to drive new business and expand existing revenue.
• Partner with Sales, CX, and Marketing for tailored account engagement.
• Manage account selection, engagement, and measurement.
• Execute quarterly ABM plans, managing budget and projecting results.
• Analyze market trends and competitor strategies to optimize ABM efforts.
• Be an expert in ABM tools for maximum effectiveness.