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Director, Demand Generation

Posted 2024-11-21

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💎 Seniority level: Director, Minimum of 5 years

🔍 Industry: Manufacturing

🏢 Company: Arch Systems

🗣️ Languages: English

⏳ Experience: Minimum of 5 years

Requirements:
  • Bachelor’s Degree required; MBA preferred.
  • Minimum of 5 years of demand generation experience in B2B SaaS marketing.
  • Proficiency in HubSpot and experience with tools like Google Drive, Notion, and GA4.
  • Demonstrated ability to manage lead pipeline metrics and create reporting tools.
  • Experience managing a team and driving demand generation strategies.
  • Strong knowledge of Account-Based Marketing (ABM) strategies.
  • Skilled in clear communication and visualization of complex information.
Responsibilities:
  • Develop and execute a multi-quarter integrated demand generation strategy.
  • Own the entire campaign lifecycle including strategy, content, and channel management.
  • Collaborate with Sales, Product, and other departments to maximize campaign ROI.
  • Define lead management best practices and create persona-driven campaigns.
  • Build dashboards and report on demand generation metrics.
  • Manage and mentor a demand generation team.
  • Analyze campaign performance and provide recommendations.
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