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Director, Demand Generation

Posted 2024-11-15

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💎 Seniority level: Director, 7+ years

💸 Salary: 160000 - 200000 USD per year

🔍 Industry: Insurance, Cybersecurity

⏳ Experience: 7+ years

Requirements:
  • 7+ years of experience in a demand generation or growth marketing role.
  • Previous leadership experience managing teams in high-performance environments.
  • Experience in vertical marketing or channel-based programs via field sales, preferably in insurance, fintech, or healthtech.
  • Experience in driving multi-channel, high-performing integrated campaigns.
  • Proficiency in performance analysis, campaign assessment, and audience segmentation.
  • Strong communication, problem-solving, and teamwork skills with attention to detail.
Responsibilities:
  • Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments.
  • Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.
  • Monitor progress and results of marketing campaigns to ensure objectives are met and provide performance reports to executive leadership.
  • Work with data teams to design segmentation and audience targeting requirements.
  • Collaborate with PMMs and content teams for coordinated campaign delivery.
  • Allocate and manage marketing budgets to ensure effective resource use.
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