Director, Demand Generation

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Requirements:

• 7+ years of experience in a demand generation or growth marketing role.
• Previous leadership experience managing teams in high performance environments.
• Experience driving vertical marketing or channel based programs via field sales.
• Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.
• Proficiency in performance analysis, campaign assessment, and audience segmentation.
• Exceptional communication, problem-solving, teamwork, and ability to handle high levels of ambiguity.
• High attention to detail, and the ability to lead and manage complex projects effectively.
• Solid understanding of online and offline channels (such as email, social, paid ads, DM), attribution, best practices, and tracking.
• Ability to set clear goals, identify possible blockers, and mediate between teams to find best possible outcomes for the organization.
• Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI.
• Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.
• Understanding of automation tools and martech to creatively execute and report on campaign results.

Responsibilities:

• Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments.
• Build repeatable processes for designing customer journeys, budget, and personnel allocation.
• Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.
• Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact.
• Work with data teams to design and build requirements for segmentation and audience targeting.
• Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements.
• Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content.
• Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects.