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Senior Digital Marketing Manager

Posted 3 months agoViewed

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💎 Seniority level: Senior, 8+ years overall digital marketing experience with 4+ years in direct website and paid digital program management

📍 Location: United States

💸 Salary: 113000 - 158000 USD per year

🔍 Industry: AI-powered legal technology solutions

🏢 Company: Ontra👥 101-250💰 $200,000,000 Series B over 3 years agoLegal TechDocument ManagementInformation TechnologyLegalSoftware

⏳ Experience: 8+ years overall digital marketing experience with 4+ years in direct website and paid digital program management

🪄 Skills: Project ManagementGoogle AnalyticsStrategyContent managementAnalytical SkillsCollaborationSEOCross-functional collaboration

Requirements:
  • 8+ years of overall digital marketing experience, with 4+ years focused on website and paid digital program management in a B2B SaaS environment.
  • Proven track record in driving web and paid digital strategy to achieve measurable results.
  • Expertise in LinkedIn Advertising, Google Ads, Google Analytics, and CMS platforms, preferably WordPress.
  • Experience managing web-related projects like redesigns and migrations.
  • Strong analytical skills and knowledge of Google Analytics for data-driven decisions.
Responsibilities:
  • Develop and implement a comprehensive web strategy aligned with marketing goals.
  • Oversee the creation and management of web and paid digital content.
  • Execute SEO and manage SEM campaigns to drive traffic.
  • Collaborate with cross-functional teams to improve conversion.
  • Monitor and report on performance using tools like Google Analytics.
  • Ensure user-friendly website design and conduct A/B testing.
  • Manage web platforms and oversee maintenance.
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