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Director of Growth Marketing

Posted 2024-11-08

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💎 Seniority level: Director, 7-10 years

📍 Location: United States

💸 Salary: 120000 - 140000 USD per year

🔍 Industry: B2B SaaS

🏢 Company: FormAssembly Inc.

⏳ Experience: 7-10 years

🪄 Skills: LeadershipProject ManagementSalesforceGoogle AnalyticsStrategyAnalytical SkillsCollaborationSEO

Requirements:
  • 7-10 years of experience in inbound demand generation, growth marketing, or performance marketing, particularly in B2B SaaS.
  • 3+ years experience in managing and developing growth marketing staff.
  • Proven success in executing SEO principles and content marketing strategies.
  • Expertise in managing paid marketing channels and identifying new ones.
  • Strong understanding of marketing funnels and proficiency in CRM systems like Salesforce and HubSpot.
  • Strong analytical skills to interpret data and drive insights.
  • Excellent project management skills to lead multiple initiatives.
Responsibilities:
  • Design and implement inbound and channel campaigns to drive pipeline growth across various channels.
  • Lead and manage execution of lead-gen campaigns, optimizing for conversion rates and maximizing ROI.
  • Collaborate on content development for marketing assets aligned with campaign goals.
  • Partner with product marketing and sales to ensure consistent messaging.
  • Design email nurturing campaigns to support sales objectives.
  • Manage vendor relationships and optimize paid marketing channels.
  • Measure and analyze campaign performance reporting on key metrics.
  • Continuously refine strategies based on performance data.
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