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Content Marketing Specialist

Posted 2024-10-29

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💎 Seniority level: Senior, Minimum 5+ years

📍 Location: United States

🔍 Industry: Construction and homebuilding

🏢 Company: Higharc

⏳ Experience: Minimum 5+ years

🪄 Skills: Adobe Creative SuiteAdobe IllustratorAdobe PhotoshopAutodesk AutocadData AnalysisFigmaGraphic DesignGoogle AnalyticsContent creationData analysisGoCommunication SkillsAnalytical SkillsMultitasking

Requirements:
  • Minimum 5+ years of experience in marketing within B2B SaaS; construction or homebuilding experience is a plus.
  • Portfolio showcasing content marketing with a focus on multi-channel campaigns and website optimization.
  • Proven ability to manage creative processes from ideation to execution.
  • Excellent writing, editing, and storytelling skills with a focus on quality content.
  • Experience with Hubspot and various social media platforms.
  • Good design sense and ability to communicate creative vision.
  • Knowledge of SEO best practices and tools like SEMrush and Jasper.
  • Expertise in content repurposing and multichannel campaign development.
Responsibilities:
  • Produce and distribute diverse content assets to communicate brand value.
  • Execute content campaigns, repurposing existing assets to enhance reach.
  • Drive end-to-end content production, including the creation of playbooks.
  • Develop and grow email marketing programs, including nurture campaigns.
  • Manage social media presence and performance metrics, optimizing content accordingly.
  • Support website content execution to enhance user engagement and SEO.
  • Analyze content performance and stay updated on marketing trends.
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