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Demand Generation Marketer

Posted 2 months agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: B2B software

🏢 Company: Ditto Job Board

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in demand generation, with a minimum of 2+ years in ABM roles within B2B software companies.
  • Experience with early-stage startups (Series A, Series B) and success in building demand generation programs from scratch.
  • Expertise in managing marketing automation tools (e.g., Marketo, Pardot, HubSpot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills to draw insights from campaign performance and adjust strategies.
  • Excellent communication skills for managing stakeholders and cross-functional collaboration.
  • Deep understanding of the enterprise software sales cycle.
Responsibilities:
  • Develop & execute multi-channel demand generation campaigns focusing on ABM to engage target accounts.
  • Lead ABM program development, tailoring marketing efforts to high-value accounts and industries.
  • Collaborate with sales and product marketing teams to define target accounts and develop personalized strategies.
  • Work with the content team to produce tailored materials for account segments.
  • Track and analyze campaign performance using key metrics and optimize based on insights.
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