Senior Demand Generation Marketer

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Requirements:

• 5-8 years of experience in performance marketing or demand generation.
• Good understanding of Continuous Delivery, DevOps, and deployment automation.
• Ability to manage and execute campaigns independently.
• Willingness to learn about Octopus Deploy and its enterprise applications.
• Customer-focused with strong communication skills.
• Good project management and organizational skills.
• Experience with CRM, marketing automation platforms, and analytics tools.
• Data-driven mindset with a strong collaboration record with Sales teams.

Responsibilities:

• Responsible for planning and executing demand generation strategy and campaigns.
• Work with partner agencies on SEO, paid search, and social campaigns.
• Raise brand awareness in target markets.
• Develop high-impact B2B demand generation programs to meet pipeline and revenue goals.
• Ensure lead generation meets targets for inquiries and qualified leads.
• Collaborate with cross-functional teams on messaging and content.
• Align with Sales Development for inbound and outbound programs.
• Maintain campaign calendar in alignment with marketing and revenue plans.
• Present demand generation plans to stakeholders.