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Director, Social Media

Posted 2024-10-21

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💎 Seniority level: Director, 7+ years

📍 Location: US

💸 Salary: 141000 - 175000 USD per year

🔍 Industry: Wellness and Nutrition

🏢 Company: AG1

⏳ Experience: 7+ years

🪄 Skills: LeadershipData AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationContent managementData analysisGoCommunication SkillsAnalytical SkillsCollaborationMentoring

Requirements:
  • Bachelor’s degree in Marketing, Business, Communications or a related field.
  • 7+ years of experience leading social media at best-in-class brands.
  • Proven track record of driving creative innovation and scaling engagement.
  • Self-starter with a general manager mindset to build and manage high-performing teams.
  • Strong cross-functional operations abilities.
  • Exceptional problem-solving and analytical skills.
  • High-energy individual inspired by social media and wellness.
  • Proactive communicator with strong documentation and reporting skills.
Responsibilities:
  • Lead the strategy, execution, and measurement of organic Social Media channels, including Instagram and YouTube.
  • Develop data-driven, channel-specific strategies to drive growth.
  • Drive creative strategies that engage audiences and enhance brand presence.
  • Oversee the 365 programming calendar and content processes.
  • Evaluate content and refine the content playbook.
  • Establish goals for social channels aligned with business objectives.
  • Track performance metrics and optimize strategies with analytics support.
  • Mentor the team and manage partnerships and collaborations.
  • Evolve global social strategy in collaboration with regional leads.
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