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Director, Social Media

Posted 2024-11-14

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💎 Seniority level: Director, 10+ years of experience in digital marketing, preferably in Direct-to-Consumer (DTC) organizations

📍 Location: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York, North Carolina, Texas, Utah, Washington

💸 Salary: 147000 - 196000 USD per year

🔍 Industry: Mobile education platform

🏢 Company: Aceable

🗣️ Languages: English

⏳ Experience: 10+ years of experience in digital marketing, preferably in Direct-to-Consumer (DTC) organizations

🪄 Skills: LeadershipStrategyContent creationCommunication SkillsAnalytical SkillsMentoring

Requirements:
  • 10+ years of experience in digital marketing, preferably in Direct-to-Consumer (DTC) organizations.
  • 5+ years of management experience in social media with a focus on paid, organic, and influencer strategies.
  • Proven ability to grow a significant social media presence contributing to revenue growth.
  • Experience leading teams and campaigns across platforms like Instagram, TikTok, and YouTube.
  • Ability to create compelling, story-based content that drives engagement.
  • Strong expertise in performance tracking tools and analytical skills.
  • Collaborative mindset to work cross-functionally with marketing and product teams.
  • Exceptional communication skills for managing stakeholders.
  • Proven leadership experience in mentoring and building teams.
Responsibilities:
  • Develop the vision and execute a comprehensive social media strategy across product lines and brands.
  • Define social media goals and metrics to track performance of all social channels.
  • Create and implement innovative social media campaigns to foster audience interaction.
  • Manage influencer relationships and develop long-term partnerships.
  • Oversee the social media content calendar in alignment with campaign goals.
  • Monitor and analyze social media KPIs and optimize strategies.
  • Build, lead, and mentor a social media team.
  • Collaborate with providers to supplement internal capabilities.
  • Work with web and analytics teams to integrate insights.
  • Stay ahead of emerging trends to maintain a competitive edge.
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