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Digital Marketing Manager

Posted 2024-10-15

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💎 Seniority level: Manager, 5 years

📍 Location: Canada

🔍 Industry: ECommerce & Business Development

🏢 Company: Newrich Network

⏳ Experience: 5 years

🪄 Skills: Project ManagementBusiness DevelopmentData AnalysisShopifyGoogle AnalyticsBusiness developmentData analysisGoCommunication SkillsAnalytical SkillsCollaborationTime Management

Requirements:
  • Deep knowledge of managing social, display, and programmatic platforms including YouTube, Google Display Network, Yahoo Gemini, and Meta.
  • Exceptional time management skills, including handling multiple projects and managing changing priorities.
  • 5 years of media buying experience.
  • $2,000+ per day spend experience on YouTube & Google Display Network.
  • $1,000+ per day spend experience on Google Adwords (search).
  • Experience using the Google Marketing Platform (GMP) or similar for at least 2 years.
  • A passion for digital marketing and the ability to work independently while welcoming oversight and feedback.
  • Enjoy continual learning and adaptability to change.
Responsibilities:
  • Manage and execute digital marketing projects from start to finish.
  • Own and deliver effective campaign marketing for designated products and web properties in alignment with the requirements and acquisition strategy of the organization.
  • Develop marketing plans and strategies to support achievement of customer acquisition goals.
  • Manage keywords and site placements, reviewing daily ad spend, revenue, and campaign activities.
  • Create ad messaging for Google Ads and PPC campaigns.
  • Analyze existing ads and make strategic recommendations for improvements.
  • Manage monthly Google Ads and Meta ad budgets.
  • Track and report on account performance daily, weekly, and monthly as needed.
  • Identify opportunities and create strategic plans to improve web property visibility, traffic, and conversions.
  • Collaborate with internal and external stakeholders to execute approved marketing plan activities.
  • Lead the development of effective, strategic messaging that resonates with prospective customers.
  • Perform market research for audience segmentation and identification of promotional channels.
  • Implement and refine existing marketing strategies for product funnels and webinars.
  • Measure effectiveness of marketing activities and adjust plans based on collected metrics.
  • Maintain project timelines and deliverables to ensure successful execution of programs.
  • Lead the development of externally facing materials across the programs.
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