Senior Digital Marketing Manager

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Requirements:

• 5+ years of digital marketing experience with a focus on B2B environments.
• Experience executing campaigns across multiple channels, including paid search and retargeting.
• Expertise in SEM, specifically with Google Ads and LinkedIn Ads.
• Experience with landing page creation and optimization.
• Proficient in marketing automation platforms like Marketo and Salesforce.
• Excellent project management and attention to detail.

Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across channels such as Google Ads and LinkedIn Ads.
• Manage the creation and optimization of landing pages using A/B testing and other techniques.
• Collaborate with content and design teams to create compelling ad copy and visuals.
• Monitor campaign performance, analyze key metrics, and prepare reports for actionable insights.
• Continuously improve ad campaign execution processes and work on lead nurturing workflows.