adQuadrant

adQuadrant is a trusted advisor specializing in holistic, strategic omni-channel digital marketing solutions for DTC brands, focused on solving customer acquisition and growth challenges with measurable results.

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đź“Ť United States

🧭 Full-Time

đź’¸ 30 - 35 USD per hour

🔍 E-commerce and digital marketing

  • Proven experience in live-stream hosting, social media marketing, or influencer collaborations.
  • Strong knowledge of TikTok's algorithm and user behaviors.
  • Ability to effectively articulate product value and convert viewers into buyers.
  • Data-driven mindset with experience in analyzing key performance indicators.
  • Familiarity with live streaming equipment, software, and TikTok’s e-commerce features.
  • Experience working with brands or influencer agencies is a plus.
  • Bachelor’s degree in Marketing or a quantitative field; advanced degree is a plus.
  • Comfort in fast-paced, high-growth environments with good critical thinking and communication skills.

  • Host TikTok Live Shopping events, presenting and demonstrating products to engage the audience.
  • Drive sales by communicating product features and answering viewer questions.
  • Plan livestream content with marketing and product teams, including scripting and promotional messaging.
  • Stay updated on TikTok trends to create compelling live shopping experiences.
  • Analyze performance metrics like viewer engagement and conversion rates to optimize future events.
  • Collaborate with TikTok creators to enhance reach and engagement.
  • Interact with the audience to gather feedback and adapt content for a better experience.

Data AnalysisProduct ManagementProject CoordinationGoogle AnalyticsStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem Solving

Posted 2024-10-19
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đź“Ť United States

🧭 Full-Time

đź’¸ 100000 - 120000 USD per year

🔍 Digital marketing and e-commerce

  • Proven experience in managing shoppable live streams or e-commerce campaigns on platforms like TikTok.
  • In-depth knowledge of TikTok's algorithm, trends, and culture for shoppable content strategies.
  • Strong data analysis skills for campaign optimization based on performance metrics.
  • Ability to build and maintain strong client and platform partnerships.
  • Exceptional communication skills for collaboration and strategy presentation.
  • Passion for innovation and staying ahead of social commerce trends.
  • Experience with established brands or influencer agencies is a plus.
  • Bachelor’s degree in Marketing or a quantitative field; advanced degree is a plus.
  • Comfortable in fast-paced, high-growth environments with a start-up mindset.
  • Critical thinking, communication, and problem-solving skills.
  • Competitive and performance-driven mindset.

  • Lead and develop overall live shopping strategy on TikTok or other platforms to drive revenue.
  • Oversee planning, execution, and optimization of live shopping events with a focus on GMV targets.
  • Collaborate with DTC brands to define product offerings and align strategies with marketing goals.
  • Leverage TikTok trends to engage audiences and drive interaction during live events.
  • Continuously optimize content and strategies based on data metrics and report to Leadership.
  • Work closely with marketing, creative, and account teams for seamless integration.
  • Spearhead internal marketing initiatives to showcase adQ’s capabilities in Live Shopping.
  • Collaborate with TikTok and other platform teams for performance enhancement.

LeadershipData AnalysisStrategyData analysisCommunication SkillsCollaboration

Posted 2024-10-19
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đź“Ť United States

🧭 Full-Time

đź’¸ $65,000 - $85,000 per year

🔍 Digital marketing

  • 3+ years experience in project management within digital marketing, advertising, or creative agencies.
  • Proficiency with project management platforms, particularly Asana.
  • Experience within creative teams in a digital environment and cross-functional collaboration.
  • Familiarity with digital marketing strategies, particularly organic social media campaigns.
  • Strong communication, organizational skills, and understanding of agile methodologies.

  • Oversee day-to-day operations of digital marketing projects ensuring timely and budget-compliant completion.
  • Maintain daily updates for clients to align team priorities and deliverables.
  • Engage in client calls for real-time feedback and understanding of project needs.
  • Collaborate with external vendors to align creative projects with brand guidelines.
  • Facilitate communication between teams and partners to ensure quality deliverables.
  • Post approved organic content on behalf of clients.

Project ManagementAgileSCRUMStrategyCommunication SkillsCollaborationAgile methodologies

Posted 2024-10-18
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đź“Ť United States

🧭 Full-Time

đź’¸ $72,200 - $170,000 per year

🔍 Digital marketing

  • Bachelor’s degree in Business, Marketing, Computer Science, or a related field; advanced degree a plus.
  • 5+ years of experience in product management within the digital marketing industry or a related field.
  • Familiarity with AI and machine learning technologies.
  • Strong analytical skills are crucial in prioritizing product initiatives and making data-driven decisions.
  • Ability to manage competing priorities and navigating complex challenges.
  • Innovative thinking and deep understanding of digital marketing.
  • Sharp eye for detail and organizational skills.
  • Comfort with ambiguity and working in a fast-paced, always-on, start-up environment.
  • Critical thinking and problem-solving capabilities.
  • Competitive/Performance driven mindset.

  • Defining and driving the product vision and strategy for Prism, aligning with company goals and market opportunities.
  • Developing and managing the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business objectives.
  • Working closely with other teams, including client patterns, media strategists, and shared services to ensure seamless product development and launch.
  • Conducting market analysis and competitor research to identify trends, opportunities, and threats.
  • Gathering and analyzing client feedback to inform product improvements and ensure high customer satisfaction.
  • Monitoring and analyzing product performance metrics to measure success and identify areas for improvement.
  • Communicating product plans, progress, and results to senior management.
  • Staying updated with industry trends and emerging technologies to continuously enhance Prism’s capabilities.

LeadershipMachine LearningProduct ManagementProduct DevelopmentStrategyAnalytical SkillsCollaborationOrganizational skills

Posted 2024-10-18
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đź“Ť United States

🧭 Full-Time

đź’¸ $70,000 - $85,000 per year

🔍 Direct-to-consumer (DTC) brands

  • Proven experience (2 years) in a similar role within a creative agency or digital marketing environment, with a focus on direct-to-consumer brands.
  • Proven track record of producing TikTok ads and content that connects authentically with audiences.
  • Experience in sourcing and managing external talent, overseeing production, and managing logistics.
  • Expertise in TikTok trends, content creation, and social media challenges.
  • Solid project management skills, able to juggle multiple projects simultaneously.
  • A collaborative team player with a positive, solutions-focused attitude.
  • Creative mindset with a passion for storytelling and visual expression, able to translate brand identity into compelling visual content.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Excellent communication skills with the ability to articulate creative concepts and strategies to internal teams and clients.
  • Proficiency in Photoshop, InDesign, Illustrator, Premiere Pro, Adobe XD, Sketch, After Effects, Figma, Invision, Google Suite, Microsoft Suite, and basic HTML and CSS knowledge.
  • Appreciation of social media platforms including Facebook, Instagram, YouTube, TikTok, and Pinterest.
  • Mac platform proficiency.

  • Create and curate TikTok content for clients, leveraging platform trends to enhance engagement and visibility.
  • Serve as the TikTok producer, developing social commerce and organic content that resonates and goes viral.
  • Collaborate with the creative team to ideate TikTok-first concepts and content strategies that drive results.
  • Craft organic content showcasing product features in creative, compelling ways to increase sales.
  • Understand each client’s brand identity and objectives to ensure alignment with creative vision and strategy.
  • Source and manage external talent for content production, ensuring high-quality execution of creative concepts.
  • Utilize AI technology and data analytics to optimize campaign performance and inform creative decisions.
  • Develop detailed creative briefs outlining campaign goals, messaging, target audience, and aesthetic direction.
  • Oversee the entire production process, from pre-production planning to post-production editing, ensuring timely delivery.
  • Track, measure, and analyze campaign performance, providing recommendations for optimization and improvement.

Project ManagementFigmaHTMLCSSStrategyContent creationCommunication SkillsCollaborationSketch

Posted 2024-09-25
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đź“Ť United States

🧭 Full-Time

🔍 Media investment, advertising

  • 10+ years of proven experience in an integrated media / media investment leadership role focused on direct-to-consumer marketing.
  • Proven track record of successfully managing and growing large integrated media teams inclusive of media buying, planning, and activation, as well as measurement experts.
  • Insatiable appetite when it comes to emerging technologies (such as AI) and how these technologies can be leveraged to increase performance and productivity.
  • Strategic knowledge of best practices across common media platforms including: Google, Meta, TikTok, Programmatic (including CTV, Linear TV, & DOOH) and Native.
  • Highly organized 'doer' with a data-driven mentality and a bias toward action.
  • Strong analytical and creative thinking skills, with the ability to integrate data insights into media strategies.
  • Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing.
  • Successful track record of collaborating with cross-functional teams on strategy development and execution.
  • Excellent leadership and communication skills, with the ability to inspire and guide a diverse team and develop compelling presentation decks.
  • Self-motivated with experience managing through ambiguity to move planning forward with speed.

  • Plan and oversee $XXXM annual agency-wide media investment across entire portfolio of clients, channels, and platforms.
  • Lead, mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and collaboration.
  • Uplevel existing and implement new advanced analytics and attribution/measurement practices with a focus on MMM (Media Mix Modeling), GeoX testing, and other forms of advanced incrementality testing and tactics.
  • Create a measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous optimization.
  • Work closely with data and analytics teams, leveraging insights for informed media buying decisions.
  • Develop and lead marketing mix models for customers at different sizes, including the usage of incrementality testing, lift studies, and data governance structure.
  • Play a key role in creative strategy, innovation, and analysis to continue to drive greater marketing performance for our customers through more effective creative in-market.
  • Establish clear, standardized procedures for all aspects of media planning, buying, and execution.
  • Anticipate market changes and future trends to keep the agency and its clients ahead of the curve, while leading the charge on testing and adopting new, emerging media channels.
  • Spearhead the adoption of cutting-edge media technologies and tools to enhance campaign planning, execution, and measurement.
  • Provide strategic direction to surpass performance goals, ensuring clarity and alignment with stakeholders.
  • Collaborate with clients, understanding business goals and challenges, and providing strategic insights for optimized media strategies.

LeadershipArtificial IntelligenceData AnalysisMachine LearningPeople ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-09-20
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