adQuadrant

adQuadrant is a trusted advisor specializing in holistic, strategic omni-channel digital marketing solutions for DTC brands, focused on solving customer acquisition and growth challenges with measurable results.

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Jobs at this company:

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🔥 Head of Live Shoppable Media

Posted 4 months ago

📍 United States

🧭 Full-Time

💸 100000 - 120000 USD per year

🔍 Digital marketing and e-commerce

🔧 Requirements

Proven experience in managing shoppable live streams or e-commerce campaigns on platforms like TikTok.
In-depth knowledge of TikTok's algorithm, trends, and culture for shoppable content strategies.
Strong data analysis skills for campaign optimization based on performance metrics.
Ability to build and maintain strong client and platform partnerships.
Exceptional communication skills for collaboration and strategy presentation.
Passion for innovation and staying ahead of social commerce trends.
Experience with established brands or influencer agencies is a plus.
Bachelor’s degree in Marketing or a quantitative field; advanced degree is a plus.
Comfortable in fast-paced, high-growth environments with a start-up mindset.
Critical thinking, communication, and problem-solving skills.
Competitive and performance-driven mindset.

💡 Responsibilities

Lead and develop overall live shopping strategy on TikTok or other platforms to drive revenue.
Oversee planning, execution, and optimization of live shopping events with a focus on GMV targets.
Collaborate with DTC brands to define product offerings and align strategies with marketing goals.
Leverage TikTok trends to engage audiences and drive interaction during live events.
Continuously optimize content and strategies based on data metrics and report to Leadership.
Work closely with marketing, creative, and account teams for seamless integration.
Spearhead internal marketing initiatives to showcase adQ’s capabilities in Live Shopping.
Collaborate with TikTok and other platform teams for performance enhancement.

LeadershipData AnalysisStrategyCommunication SkillsCollaborationCritical thinking

Posted 4 months ago

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🔥 Product Management Leadership

Posted 4 months ago

📍 United States

🧭 Full-Time

💸 $72,200 - $170,000 per year

🔍 Digital marketing

🔧 Requirements

Bachelor’s degree in Business, Marketing, Computer Science, or a related field; advanced degree a plus.
5+ years of experience in product management within the digital marketing industry or a related field.
Familiarity with AI and machine learning technologies.
Strong analytical skills are crucial in prioritizing product initiatives and making data-driven decisions.
Ability to manage competing priorities and navigating complex challenges.
Innovative thinking and deep understanding of digital marketing.
Sharp eye for detail and organizational skills.
Comfort with ambiguity and working in a fast-paced, always-on, start-up environment.
Critical thinking and problem-solving capabilities.
Competitive/Performance driven mindset.

💡 Responsibilities

Defining and driving the product vision and strategy for Prism, aligning with company goals and market opportunities.
Developing and managing the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business objectives.
Working closely with other teams, including client patterns, media strategists, and shared services to ensure seamless product development and launch.
Conducting market analysis and competitor research to identify trends, opportunities, and threats.
Gathering and analyzing client feedback to inform product improvements and ensure high customer satisfaction.
Monitoring and analyzing product performance metrics to measure success and identify areas for improvement.
Communicating product plans, progress, and results to senior management.
Staying updated with industry trends and emerging technologies to continuously enhance Prism’s capabilities.

LeadershipMachine LearningProduct ManagementProduct DevelopmentStrategyAnalytical SkillsCollaborationOrganizational skillsCritical thinking

Posted 4 months ago

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🔥 Integrated Media Leadership

Posted 5 months ago

📍 United States

🧭 Full-Time

🔍 Media investment, advertising

🔧 Requirements

10+ years of proven experience in an integrated media / media investment leadership role focused on direct-to-consumer marketing.
Proven track record of successfully managing and growing large integrated media teams inclusive of media buying, planning, and activation, as well as measurement experts.
Insatiable appetite when it comes to emerging technologies (such as AI) and how these technologies can be leveraged to increase performance and productivity.
Strategic knowledge of best practices across common media platforms including: Google, Meta, TikTok, Programmatic (including CTV, Linear TV, & DOOH) and Native.
Highly organized 'doer' with a data-driven mentality and a bias toward action.
Strong analytical and creative thinking skills, with the ability to integrate data insights into media strategies.
Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing.
Successful track record of collaborating with cross-functional teams on strategy development and execution.
Excellent leadership and communication skills, with the ability to inspire and guide a diverse team and develop compelling presentation decks.
Self-motivated with experience managing through ambiguity to move planning forward with speed.

💡 Responsibilities

Plan and oversee $XXXM annual agency-wide media investment across entire portfolio of clients, channels, and platforms.
Lead, mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and collaboration.
Uplevel existing and implement new advanced analytics and attribution/measurement practices with a focus on MMM (Media Mix Modeling), GeoX testing, and other forms of advanced incrementality testing and tactics.
Create a measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous optimization.
Work closely with data and analytics teams, leveraging insights for informed media buying decisions.
Develop and lead marketing mix models for customers at different sizes, including the usage of incrementality testing, lift studies, and data governance structure.
Play a key role in creative strategy, innovation, and analysis to continue to drive greater marketing performance for our customers through more effective creative in-market.
Establish clear, standardized procedures for all aspects of media planning, buying, and execution.
Anticipate market changes and future trends to keep the agency and its clients ahead of the curve, while leading the charge on testing and adopting new, emerging media channels.
Spearhead the adoption of cutting-edge media technologies and tools to enhance campaign planning, execution, and measurement.
Provide strategic direction to surpass performance goals, ensuring clarity and alignment with stakeholders.
Collaborate with clients, understanding business goals and challenges, and providing strategic insights for optimized media strategies.

LeadershipArtificial IntelligenceData AnalysisMachine LearningPeople ManagementGoogle AnalyticsCross-functional Team LeadershipStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Posted 5 months ago

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