Integrated Media Leadership

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Requirements:

• 10+ years of proven experience in an integrated media / media investment leadership role focused on direct-to-consumer marketing.
• Proven track record of successfully managing and growing large integrated media teams inclusive of media buying, planning, and activation, as well as measurement experts.
• Insatiable appetite when it comes to emerging technologies (such as AI) and how these technologies can be leveraged to increase performance and productivity.
• Strategic knowledge of best practices across common media platforms including: Google, Meta, TikTok, Programmatic (including CTV, Linear TV, & DOOH) and Native.
• Highly organized 'doer' with a data-driven mentality and a bias toward action.
• Strong analytical and creative thinking skills, with the ability to integrate data insights into media strategies.
• Deep understanding of advanced attribution methods including Media Mix Modeling and Incrementality Testing.
• Successful track record of collaborating with cross-functional teams on strategy development and execution.
• Excellent leadership and communication skills, with the ability to inspire and guide a diverse team and develop compelling presentation decks.
• Self-motivated with experience managing through ambiguity to move planning forward with speed.

Responsibilities:

• Plan and oversee $XXXM annual agency-wide media investment across entire portfolio of clients, channels, and platforms.
• Lead, mentor, and manage a dynamic media buying and measurement team, cultivating a culture of excellence and collaboration.
• Uplevel existing and implement new advanced analytics and attribution/measurement practices with a focus on MMM (Media Mix Modeling), GeoX testing, and other forms of advanced incrementality testing and tactics.
• Create a measurement framework, monitor KPIs, and evaluate the effectiveness of marketing initiatives for continuous optimization.
• Work closely with data and analytics teams, leveraging insights for informed media buying decisions.
• Develop and lead marketing mix models for customers at different sizes, including the usage of incrementality testing, lift studies, and data governance structure.
• Play a key role in creative strategy, innovation, and analysis to continue to drive greater marketing performance for our customers through more effective creative in-market.
• Establish clear, standardized procedures for all aspects of media planning, buying, and execution.
• Anticipate market changes and future trends to keep the agency and its clients ahead of the curve, while leading the charge on testing and adopting new, emerging media channels.
• Spearhead the adoption of cutting-edge media technologies and tools to enhance campaign planning, execution, and measurement.
• Provide strategic direction to surpass performance goals, ensuring clarity and alignment with stakeholders.
• Collaborate with clients, understanding business goals and challenges, and providing strategic insights for optimized media strategies.