Head of Live Shoppable Media

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Requirements:

• Proven experience in managing shoppable live streams or e-commerce campaigns on platforms like TikTok.
• In-depth knowledge of TikTok's algorithm, trends, and culture for shoppable content strategies.
• Strong data analysis skills for campaign optimization based on performance metrics.
• Ability to build and maintain strong client and platform partnerships.
• Exceptional communication skills for collaboration and strategy presentation.
• Passion for innovation and staying ahead of social commerce trends.
• Experience with established brands or influencer agencies is a plus.
• Bachelor’s degree in Marketing or a quantitative field; advanced degree is a plus.
• Comfortable in fast-paced, high-growth environments with a start-up mindset.
• Critical thinking, communication, and problem-solving skills.
• Competitive and performance-driven mindset.

Responsibilities:

• Lead and develop overall live shopping strategy on TikTok or other platforms to drive revenue.
• Oversee planning, execution, and optimization of live shopping events with a focus on GMV targets.
• Collaborate with DTC brands to define product offerings and align strategies with marketing goals.
• Leverage TikTok trends to engage audiences and drive interaction during live events.
• Continuously optimize content and strategies based on data metrics and report to Leadership.
• Work closely with marketing, creative, and account teams for seamless integration.
• Spearhead internal marketing initiatives to showcase adQ’s capabilities in Live Shopping.
• Collaborate with TikTok and other platform teams for performance enhancement.