Digital Strategist

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Requirements:

• A deep commitment to economic and racial justice.
• Ability to relate to and work with diverse groups of people.
• Strong writing skills, including the capacity to translate complicated policy issues into accessible language.
• Graphic and web design experience, skills, and knowledge of best practices.
• Exceptional attention to detail.
• Proficiency in Adobe Suite, including proficiency in Photoshop, Illustrator, and Premier.
• Working knowledge of HTML and experience with CSS.
• Experience with CRMs, advocacy platforms, and/or digital fundraising platforms (such as Action Network, ActBlue, and Mailchimp).
• Ability to work collaboratively with AFREF’s various teams, balancing and soliciting input from multiple internal and external stakeholders.
• An understanding of, or ability to learn quickly, how to best apply digital strategy to shift Congress and the political landscape in service of our campaigns.
• Familiarity with advocacy and organizing campaign strategies and tactics and the ability to integrate digital tools into those efforts.
• Advanced program statistical collection and analysis for regular updates and recommendations (e.g. for email program, tracking open and click rates, petition signatures gathered, growth in letters sent, etc.; for social media, tracking followers, user interactions, post performance, etc.).
• Comfort with working in a fast-paced and diverse environment.
• Ability to work productively with a remote team.
• Experience managing external contracts and vendors.

Responsibilities:

• Create the systems and processes needed to build out the digital presence of a dynamic organization.
• Manage and increase AFREF’s social media presence across campaigns.
• Write content for AFREF’s website, email program, and social media channels, including online ads, video scripts, posts and graphic copy for use on Twitter/X, Facebook, YouTube, Instagram, LinkedIn, and TikTok.
• Collaborate with staff, partners, and coalitions on digital communications efforts relevant to AFREF's work (ex. developing digital campaign plans and social media toolkits, participating in partner org digital efforts, running digital days of action, etc.).
• Write content for AFREF’s email list and mobilize members to participate in online calls to action and to grow our digital fundraising.
• Develop visual content, including graphics and videos, for distribution across multiple channels, including social media posts, email campaigns, and our websites.
• Monitor and report on social media and email program analytics, with the intent of increasing AFREF’s reach and effectiveness.
• Monitor and report on latest trends and best practices in the digital landscape.
• Design and lay out reports and other publications.
• Manage relationships and scopes of work with outside vendors and contractors.
• Network with other digital communications professionals in the AFREF coalition.
• Manage website content.