Regional marketing specialist

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Requirements:

• Experience in B2B marketing for enterprise IT products, SaaS experience.
• Experience working with the Americas market including the US, Canada and Latin America preferred.
• Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM.
• Excellent verbal, written, presentation skills in English.
• Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results.
• Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude.
• Objectivity and openness to others' views while continuously building a positive team spirit.
• Proven ability to prioritise and meet deadlines without sacrificing quality.

Responsibilities:

• Develop and execute go-to-market strategy for certain industries within the Americas region.
• Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis.
• Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel.
• Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming.
• Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences.
• Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly.
• Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy.