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Regional marketing specialist

Posted 2024-11-11

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📍 Location: EMEA region

🔍 Industry: Technology, Open Source, IT

🏢 Company: Canonical - Jobs

🗣️ Languages: English

🪄 Skills: StrategyCollaborationPresentation skills

Requirements:
  • Experience in B2B marketing for enterprise IT products, SaaS experience preferred.
  • Experience working with the Americas market including the US, Canada, and Latin America.
  • Excellent academic results with a Bachelor’s or equivalent in Business, Marketing, or STEM.
  • Excellent verbal, written, presentation skills in English.
  • Hands-on mindset to test marketing assumptions and achieve positive results.
  • Growth mindset with a ‘can do’ attitude and openness to others' views.
Responsibilities:
  • Develop and execute go-to-market strategy for certain industries within the Americas region.
  • Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly.
  • Build organic and paid campaigns, including crafting messaging and creating visual assets for various platforms.
  • Own webinars and regional offline events from planning to execution including pre- and post-event strategies.
  • Work with the CRM Team to engage with audiences.
  • Manage the regional budget and collaborate with Sales teams for insights.
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