Senior Marketing Manager - Security & Compliance

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Requirements:

• Experience in a marketing function for enterprise IT products.
• Passion for the cybersecurity industry and cybersecurity marketing.
• Strong inter-personal management skills.
• Proven analytical skills to assess opportunities and make ROI decisions.
• Desire to deliver strong results and innovation.
• Growth mindset with a comfort in taking risks.
• Willingness to actively engage in hands-on tasks.
• Exceptional verbal and written communication skills.
• Ability to thrive in a fast-paced and changing environment.
• Enjoyment of diverse work assignments and trying new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
• Lead content dissemination planning, campaign development, and product launch planning.
• Develop compelling messaging and positioning that emphasizes business value.
• Conceive and execute marketing programs to upsell and cross-sell into the customer base.
• Collaborate with demand generation teams using data to optimize marketing funnels.
• Plan events and support paid and social media promotion.
• Create and publish content aligned with marketing plans.
• Monitor the competitive landscape to define product differentiation.