Senior Marketing Manager - Security & Compliance

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Requirements:

• Experience in a marketing function for enterprise IT products.
• Passion for the cybersecurity industry and cybersecurity marketing.
• Strong inter-personal management skills.
• Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs and investments.
• Appetite to deliver strong results and innovation.
• Growth mindset, willing to think big and take risks.
• Exceptional verbal and written communication skills.
• Ability to work in a self-starter, fast-paced, and changing environment.
• Love for diverse work assignments and trying new approaches.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
• Lead on content dissemination planning, campaign development, and planning for product launches.
• Develop compelling messaging and positioning that emphasizes business value.
• Conceive and execute customer base communications and marketing programs to upsell and cross-sell.
• Collaborate with demand generation teams to create strategies that drive traffic to content and optimize marketing funnels.
• Plan events and webinars, supporting paid and social media promotions.
• Create and publish marketing content in line with marketing plans.
• Monitor the competitive landscape to define product positioning.