Product Marketing Manager - IoT

Posted 2024-08-19

💎 Seniority level: Middle, Mid-Senior level

📍 Location: EMEA

🔍 Industry: Technology / Open source

🗣️ Languages: English

⏳ Experience: Mid-Senior level

🪄 Skills: IoTStrategyGoCommunication SkillsCollaboration

Passion for IoT and some exposure to the embedded space.
Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
Exceptional interpersonal skills and aptitude for building trusting relationships across diverse, cross-functional teams.
Conversant in go-to-market strategies and methodologies.
Skilled in leading presentations and discussions with industry analysts and business stakeholders.
Excellent verbal and written communication skills with strong content marketing expertise.
Proven ability to prioritize effectively, meet deadlines without sacrificing quality.
Growth mindset and willingness to take risks.

Be responsible for go-to-market planning and execution for Canonical's range of IoT products.
Lead on content dissemination planning, campaign development, and planning for product launches.
Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
Conceive and execute customer base communications and marketing programs to upsell and cross-sell.
Collaborate with demand generation teams using data to enhance strategies for driving traffic to content and optimizing marketing funnels.
Plan events, webinars, and support paid and social media promotion.
Create and publish content in line with marketing plans to deliver on campaigns.
Monitor the competitive landscape to define product positioning.

Posted 2024-11-10

📍 Africa

🧭 Full-Time

🔍 Technology, IoT

Passion for IoT and some exposure to the embedded space.
Ability to think strategically about complex issues, leading to recommendations and action plans.
Exceptional interpersonal skills, with an aptitude for forging trusting relationships.
Conversant in go-to-market strategies and methodologies.
Skilled in leading presentations with industry analysts and stakeholders.
Excellent verbal and written communication skills.
Proven ability to prioritize and meet deadlines without sacrificing quality.
Growth mindset – not afraid to think big and take on risks.

Be responsible for go-to-market planning and execution for Canonical's range of IoT products.
Lead on content dissemination planning, campaign development, and planning product launches.
Develop compelling messaging and positioning that emphasizes business value.
Conceive and execute customer communications for upselling and cross-selling.
Collaborate with demand generation teams using data to improve marketing strategies.
Plan events, webinars, and support paid and social media promotions.
Create and publish content in line with marketing plans.

IoTStrategyCommunication SkillsCollaboration

Posted 2024-11-10

Posted 2024-10-15

📍 Europe

🔍 Technology, IoT

Passion for IoT and some exposure to the embedded space.
Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
Conversant in go-to-market strategies and methodologies.
Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
Excellent verbal and written communication skills, strong content marketer.
Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
Growth mindset - someone who is not afraid to think big and take on risk.

Be responsible for go-to-market planning and execution for Canonical's range of IoT products.
Lead on content dissemination planning, campaign development and planning for product launches.
Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
Conceive and execute customer base communications and marketing programs to upsell and cross-sell.
Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to content, optimizing marketing funnels.
Work with other teams to plan events, webinars and support paid and social media promotion.
Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
Monitor the competitive landscape to define product positioning that differentiates.

IoTStrategyGoCommunication SkillsCollaborationPresentation skillsWritten communication

Posted 2024-10-15

🔧 Requirements