Product Marketing Manager - IoT

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Requirements:

• Passion for IoT and some exposure to the embedded space.
• Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
• Conversant in go-to-market strategies and methodologies.
• Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders.
• Excellent verbal and written communication skills, strong content marketer.
• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
• Growth mindset - someone who is not afraid to think big and take on risk.

Responsibilities:

• Be responsible for go-to-market planning and execution for Canonical's range of IoT products.
• Lead on content dissemination planning, campaign development and planning for product launches.
• Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
• Conceive and execute customer base communications and marketing programs to upsell and cross-sell.
• Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to content, optimizing marketing funnels.
• Work with other teams to plan events, webinars and support paid and social media promotion.
• Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
• Monitor the competitive landscape to define product positioning that differentiates.