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Growth Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 2+ years

📍 Location: Brazil

💸 Salary: 3000.0 - 4000.0 USD per month

🔍 Industry: DTC/CPG

🏢 Company: Sierra Studio

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: ShopifyGoogle AnalyticsAPI testingRESTful APIsDigital MarketingA/B testing

Requirements:
  • Fluent English proficiency
  • 2+ years of e-commerce experience, with a proven track record of success in a high-growth DTC environment, ideally within the CPG industry
  • In-depth understanding of the DTC landscape and its key success measurements such as CAC, LTV, CVR, and Cohort Analysis
  • Experience working with consumer packaged goods (CPG) brands, with a passion for building strong brand equity
  • Demonstrated expertise in paid media tools (e.g., Meta Ads Manager, Google Ads), strongly emphasizing paid social media planning/buying
  • Proficiency in website analytics tools (e.g., Google Analytics) and experience optimizing websites for conversion
  • Experience with CMS and digital marketing tools such as Shopify, A/B Testing Tools (Intelligems), Creative Analysis Tools (Motion), Landing Page Builders (Replo), and others
  • Strong analytical skills and data-driven decision-making capabilities
  • Experience leading relationships with external agencies and internal partners to deliver results
  • Exceptional attention to detail, combined with strong organizational, planning, and time management skills
  • Growth mindset, self-starter mentality, and the ability to thrive in a fast-paced, collaborative environment
Responsibilities:
  • Oversee operations of their Shopify store, including site maintenance, homepage/product launches, and integrations with other platforms
  • Working with Senior Growth Manager on all aspects of acquisition marketing inclusive of SEM, affiliate/partnerships, with a primary focus on paid social media planning/buying
  • Oversee all day-to-day Meta media buying operations and provide weekly reporting on account-wide performance trends, including commentary on creative performance
  • Develop and manage paid testing sprint plans to optimize ad creative
  • Consistently consider the entire customer journey when planning strategies to increase conversion. Including the development of landing pages, A/B and multivariate testing to improve campaign efficiency and performance
  • Proactively identify and provide optimizations/levers opportunities and work with the team to bring them to life
  • Collaborate with other departments (e.g., sales, finance, product development) to ensure all digital execution requirements are fulfilled
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