Global Performance Marketing Manager

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Requirements:

• Proven ability to manage large-scale, multi-region campaigns and allocate budgets effectively to maximize ROI.
• Advanced knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Display Network, and programmatic platforms like DV360.
• Skilled in analyzing data using tools like Google Analytics and extracting actionable insights for continuous improvement.
• Expertise in developing and optimizing ad creatives, including video, static, and interactive formats, in collaboration with design teams.
• Experience with tracking tools (e.g., Google Tag Manager, pixel implementations), attribution modeling, and conversion rate optimization.
• Strong communication skills to present strategies and performance insights clearly to stakeholders and cross-functional teams.
• Agile in adopting new platforms, trends, and techniques, with a proactive approach to testing emerging opportunities.
• Demonstrated success in achieving KPIs for paid media campaigns and delivering measurable business outcomes.

Responsibilities:

• Develop and implement global paid social and display advertising strategies aligned with business objectives and marketing goals.
• Oversee and optimize multi-channel campaigns, including creative development, audience targeting, and bid strategies across platforms.
• Analyze campaign performance, providing actionable insights and presenting reports focused on growth opportunities and key KPIs like ROI and CTR.
• Plan and allocate budgets efficiently across channels, ensuring optimal use of resources to achieve campaign objectives.
• Implement advanced segmentation strategies using first-party data, behavioral insights, and demographic profiling to ensure relevance and engagement.
• Lead A/B and multivariate testing to refine ad creative, copy, targeting, and bidding strategies, continuously improving campaign efficiency.
• Manage relationships with platforms and external agencies, staying informed of platform updates and best practices.
• Collaborate with regional teams to align campaigns with local market needs while maintaining global consistency.