Apply🧭 Full-Time
💸 34300.0 - 77150.0 USD per year
🏢 Company: Remote - Referral Board
- Proven ability to manage large-scale, multi-region campaigns and allocate budgets effectively to maximize ROI.
- Advanced knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Display Network, and programmatic platforms like DV360.
- Skilled in analyzing data using tools like Google Analytics and extracting actionable insights for continuous improvement.
- Expertise in developing and optimizing ad creatives, including video, static, and interactive formats, in collaboration with design teams.
- Experience with tracking tools (e.g., Google Tag Manager, pixel implementations), attribution modeling, and conversion rate optimization.
- Strong communication skills to present strategies and performance insights clearly to stakeholders and cross-functional teams.
- Agile in adopting new platforms, trends, and techniques, with a proactive approach to testing emerging opportunities.
- Demonstrated success in achieving KPIs for paid media campaigns and delivering measurable business outcomes.
- Develop and implement global paid social and display advertising strategies aligned with business objectives and marketing goals.
- Oversee and optimize multi-channel campaigns, including creative development, audience targeting, and bid strategies across platforms.
- Analyze campaign performance, providing actionable insights and presenting reports focused on growth opportunities and key KPIs like ROI and CTR.
- Plan and allocate budgets efficiently across channels, ensuring optimal use of resources to achieve campaign objectives.
- Implement advanced segmentation strategies using first-party data, behavioral insights, and demographic profiling to ensure relevance and engagement.
- Lead A/B and multivariate testing to refine ad creative, copy, targeting, and bidding strategies, continuously improving campaign efficiency.
- Manage relationships with platforms and external agencies, staying informed of platform updates and best practices.
- Collaborate with regional teams to align campaigns with local market needs while maintaining global consistency.
Posted 11 days ago
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