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Senior Product Marketing Manager

Posted about 9 hours agoViewed

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💎 Seniority level: Senior, 3+ years of experience in product marketing

📍 Location: Germany

🔍 Industry: Insurance, Insurtech

🏢 Company: Getsafe

🗣️ Languages: English, German

⏳ Experience: 3+ years of experience in product marketing

🪄 Skills: Data AnalysisStrategic ManagementCross-functional collaborationMarket ResearchDigital Marketing

Requirements:
  • You have 3+ years of experience in product marketing.
  • Exceptional storytelling skills to translate complex insurance concepts into simple, compelling messages.
  • Analytical mindset with the ability to synthesize data into actionable insights.
  • Comfortable managing multiple stakeholders across diverse teams and functions.
  • Proficiency in English is a must; German language skills are a strong plus.
  • You are customer-obsessed and passionate about making insurance accessible and user-friendly.
  • You thrive in a fast-paced, dynamic environment and are excited to work for one of Europe’s top-rated insurtechs.
Responsibilities:
  • Lead the development of product positioning, messaging, and narratives for Getsafe’s digital insurance products, adapted to key customer audiences.
  • Partner with product, engineering, and design teams to align marketing efforts with product roadmaps and launches.
  • Drive customer acquisition strategies, leveraging data insights and market trends to optimize campaigns.
  • Develop and execute go-to-market plans for new features, enhancements, and product updates.
  • Work closely with customer service teams to ensure the voice of the customer is central to marketing efforts.
  • Monitor competitor activity and market dynamics to inform strategic decisions and identify opportunities.
  • Own and optimize key metrics like customer acquisition, NPS and retention.
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