Content Marketing Strategist

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Requirements:

• 3-5 years of experience in content marketing, content strategy, or related roles, preferably in a SaaS or tech environment.
• Proven track record of creating and managing content that drives organic growth and lead generation.
• Strong understanding of SEO principles, keyword research, and content optimization.
• Exceptional writing, editing, and communication skills.
• Proficiency in content management systems like WordPress and Storyblok, and project management tools like Jira and Trello.
• Strong organizational skills for managing multiple projects.
• Ability to thrive in a fast-paced, dynamic environment.

Responsibilities:

• Write and publish SEO-optimized blog posts, landing pages, and product pages to drive organic traffic.
• Develop long-form content targeting high-priority keywords and customer pain points while maintaining brand voice.
• Collaborate with the SEO Team Lead to prioritize topics based on analysis and trends.
• Conduct content refreshes to improve performance of existing content.
• Write high-converting copy for social media, emails, and ads.
• Work with Product Marketing to ensure effective communication of product features.
• Report on content performance and provide data-driven improvements.
• Manage Hubstaff’s organic social media strategy on platforms like LinkedIn and Facebook.
• Create a social media calendar and monitor engagement.