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Product Marketing Manager

Posted 8 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: New Zealand, Australia

🔍 Industry: EdTech

🏢 Company: Education Perfect👥 101-250EducationE-LearningPrimary Education

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisProduct ManagementCommunication SkillsMarket ResearchData analyticsSaaS

Requirements:
  • 5+ years of experience in product marketing within SaaS, preferably in the ed-tech industry.
  • Demonstrated experience with growth models and strategies.
  • Proven ability to drive product adoption and engagement through strategic marketing initiatives.
  • Strong analytical skills to interpret data and insights for informed decision-making.
  • Excellent communication and presentation skills to articulate complex concepts.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
Responsibilities:
  • Lead the development and execution of comprehensive GTM plans aligned with company goals and objectives.
  • Develop strategies to drive adoption and engagement of strategic product behaviours among users.
  • Analyse user data and insights to identify opportunities for optimisation and growth.
  • Conduct market research, competitive analysis and customer segmentation to inform marketing strategies and initiatives.
  • Collaborate with regional teams to tailor marketing strategies to local needs.
  • Identify market trends, competitive insights and opportunities for expansion.
  • Align and execute marketing initiatives with product management, sales and marketing teams.
  • Provide input into product development and roadmap decisions based on market insights.
  • Develop compelling messaging and value propositions for products.
  • Collaborate with content teams to create marketing collateral and resources.
  • Stay up to date with industry trends and best practices.
  • Guide the marketing team on content and campaign planning.
  • Ensure consistent messaging and branding across marketing channels.
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