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Analytics Manager, Direct to Consumer Marketplace

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 7+ years

📍 Location: United States

💸 Salary: 162000.0 - 212000.0 USD per year

🔍 Industry: Financial Technology

⏳ Experience: 7+ years

🪄 Skills: PythonSQLData AnalysisData MiningETLData visualization

Requirements:
  • 7+ years in analytics, preferably in marketplace businesses.
  • Familiarity with affiliate models, offer prioritization, and ranking algorithms.
  • Experience with data tools such as SQL, Python, and affiliate platforms.
  • Deep understanding of the intersection of user experience, merchant outcomes, and profitability.
  • Knowledge of backend search systems and relevance optimization is highly desirable.
  • Proven ability to work with large datasets and perform complex analyses.
  • Experience working cross-functionally with technical and business teams.
  • Track record of driving results amidst competing priorities.
Responsibilities:
  • Oversee day-to-day decisions about which offers are surfaced to users, ensuring alignment with goals for engagement, GMV, conversion, and profitability, while building towards automation at scale.
  • Develop and apply frameworks to prioritize competing merchant offers.
  • Monitor marketplace performance metrics and adjust strategies based on indicators.
  • Build and maintain dashboards and reports to track key Marketplace KPIs.
  • Partner with Sales, Client Success and Marketing teams to grow the network of marketplace partners.
  • Collaborate with Product and Engineering teams to enhance ranking algorithms.
  • Contribute to strategic initiatives that test and refine new placement opportunities.
  • Conduct loan-level profitability analyses.
  • Analyze customer lifetime value (LTV) and customer acquisition costs (CAC).
  • Evaluate affiliate portfolio performance.
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